Featured Posts
How are you getting traffic today?
A recent report from Wordstream has shed some light on a question I have often wondered about. Just how much money do e-commerce merchants spend on Google? In 2011 Google earned $36.4B from advertising ($37.9B in total revenue) and about 16% came from e-commerce. I considered the follow categories related to e-commerce – Retail and [...]
Tips To Increase Internet Sales Using On-Page Content
An ecommerce store or web store can prove a highly effective method to sell products and make a profit. However, it is important that you use the opportunities that an ecommerce store provides in order to maximize your revenue potential and increase Internet sales. Rewrite manufacturers’ content, create buyers’ guides, and add images and videos [...]
Customer Retention: An Essential Element of an Effective Marketing Strategy
Does your customer database feel like a revolving door, with new purchasers continually joining while existing customers disappear? If so, your marketing strategy may be focusing too much on customer acquisition and not enough on customer retention. Without customers a business will fail, but acquiring new customers takes a lot of effort. From identifying the [...]
Increase Sales Revenue with Profitable Introductory Discounts
Introductory discounts can increase sales revenue by attracting new customers. However, there is a risk that new customers will simply max out your introductory offer with no intention of returning. If you are worried that your discounting strategy is losing you money, you can increase sales revenue by making some simple alterations to your introductory [...]
5 Ways to Increase Traffic to Your Ecommerce Website
For ecommerce sites, increased traffic generally means increased profit. And it’s an area where there’s always room for improvement. This article covers five ways an ecommerce site can generate more traffic with little effort. 5 Inexpensive Ways to Increase Traffic to Your Ecommerce Website With a small to medium ecommerce business, spending money on marketing [...]
Ecommerce – Why your website may be losing business
Once you have potential customers coming to your ecommerce website, you need to keep them happy and shopping. A poor shopping experience on a website can make potential customers forever avoid a particular ecommerce site. This article covers five reasons an ecommerce website may be losing business. Why Your Ecommerce Website is Losing Business [...]
Increase Sales Revenue with Relevant Recommendations
Sales assistants in bricks-and-mortar stores increase sales revenue by making recommendations to customers as they browse and buy. They may show the customer a blouse to match the skirt she has tried on, or highlight the benefits of buying an integrated washer / dryer to a customer looking for a washing machine. Sales assistants [...]
5 Website Features that Reduce Shopping Cart Abandonment
Summary The design and functionality of a ecommerce website can greatly impact sales, for better or worse. Surveys of internet shoppers have provided great insight into what online customers want from an ecommerce website. This article covers five website features that will help increase online sales. Reduce Shopping Cart Abandonment Several online marketing studies have [...]
Improve Your Click Thru Rate to Boost Online Conversion
There is no doubt that a healthy online conversion rate is crucial for your website’s survival and profitability. However, don’t neglect your click-through rate (CTR) in your drive to improve online conversion. Without users clicking through, your website will have no visitors to convert. CTR measures the number of times users click through [...]
How to Profit from Your Online Sales Promotion
How will you measure the success of your latest online sales promotion? If you simply count the number of transactions, you could be in for a shock when your profit margin plummets. Special offers and discounts will certainly attract new customers as part of an introductory sales promotion, but they can lead to internet [...]
Recent Comments