Mobile commerce, or mcommerce, is expected to reach $31 billion by 2016, according to a report published by Forrester Research in June 2011. With a predicted annual growth rate of 39 percent, mcommerce offers a golden opportunity for online retailers to increase internet sales. What can you do to ensure that your ecommerce website is ready to attract mobile traffic and increase online conversion of mobile users?
A Mobile-Friendly Website will Increase Internet Sales:
Nearly half of all tablet and smartphone owners use their mobile devices to make purchases online. You are more likely to increase internet sales to these potential customers if your website is fully transactional and supports the full customer journey on their mobile device. Some websites offer mobile customers the opportunity to add items to their cart via a mobile phone and then complete the purchase later from a PC or tablet. However, this delay between interest and conversion may adversely impact your ability to increase internet sales because the customer may never complete the transaction. He may change his mind or purchase the item from another retailer.
If you want to increase internet sales to mobile customers, you should take time to evaluate your website to ensure that it is mcommerce-ready. Unless the customer can easily load, read and, navigate your website on his mobile device, you will lose out on opportunities to convert his interest into an internet sale.
Increase Internet Sales with Visible Security:
Despite the high number of owners that use their mobile devices to make online purchases, 69 percent of mobile phone users remain concerned about identity theft, according to AdaptiveMobile’s second Global Security Insights report. Encourage online conversion and increase internet sales by reassuring mobile customers that data security is a priority for your business.
Mobile Applications can Attract Website Traffic and Increase Internet Sales:
A Forrester Research report, published in June 2011, found that 56 of the top 100 U.S retailers had developed an iPad, iPhone, or Android mcommerce application. Although some apps are complex and highly interactive, many are simple ecommerce tools which help customers find a deal-of-the-day or compare prices to find the best buy. Consumers are currently showing a great deal of enthusiasm for mobile applications. According to PriceGrabber, a division of Experian plc, 29 percent of smartphone owners have downloaded at least one shopping app. An engaging application may increase internet sales by attracting a high level of traffic to your website. However, before you spend time and money developing a mobile application, consider the return on investment you will generate. Unless the app will realistically increase internet sales, it may be nothing more than an expensive distraction.
Become Mobile-Friendly to Increase Internet Sales
Mobile commerce, or mcommerce, is expected to reach $31 billion by 2016, according to a report published by Forrester Research in June 2011. With a predicted annual growth rate of 39 percent, mcommerce offers a golden opportunity for online retailers to increase internet sales. What can you do to ensure that your ecommerce website is ready to attract mobile traffic and increase online conversion of mobile users?
A Mobile-Friendly Website will Increase Internet Sales:
Nearly half of all tablet and smartphone owners use their mobile devices to make purchases online. You are more likely to increase internet sales to these potential customers if your website is fully transactional and supports the full customer journey on their mobile device. Some websites offer mobile customers the opportunity to add items to their cart via a mobile phone and then complete the purchase later from a PC or tablet. However, this delay between interest and conversion may adversely impact your ability to increase internet sales because the customer may never complete the transaction. He may change his mind or purchase the item from another retailer.
If you want to increase internet sales to mobile customers, you should take time to evaluate your website to ensure that it is mcommerce-ready. Unless the customer can easily load, read and, navigate your website on his mobile device, you will lose out on opportunities to convert his interest into an internet sale.
Increase Internet Sales with Visible Security:
Despite the high number of owners that use their mobile devices to make online purchases, 69 percent of mobile phone users remain concerned about identity theft, according to AdaptiveMobile’s second Global Security Insights report. Encourage online conversion and increase internet sales by reassuring mobile customers that data security is a priority for your business.
Mobile Applications can Attract Website Traffic and Increase Internet Sales:
A Forrester Research report, published in June 2011, found that 56 of the top 100 U.S retailers had developed an iPad, iPhone, or Android mcommerce application. Although some apps are complex and highly interactive, many are simple ecommerce tools which help customers find a deal-of-the-day or compare prices to find the best buy. Consumers are currently showing a great deal of enthusiasm for mobile applications. According to PriceGrabber, a division of Experian plc, 29 percent of smartphone owners have downloaded at least one shopping app. An engaging application may increase internet sales by attracting a high level of traffic to your website. However, before you spend time and money developing a mobile application, consider the return on investment you will generate. Unless the app will realistically increase internet sales, it may be nothing more than an expensive distraction.
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